| Sumario: |
This doctoral thesis proposes a strategic plan for local development, under the modality of
"community rural tourism", which allows the Renacimiento District to develop touristically, taking
advantage of its vast and valuable natural, cultural, and human resources; since, until now, the
economy of the district has been managed, in a precarious way, mainly by agricultural activities,
as a typical rural region. To achieve this objective, direct observation work is carried out in the
field to diagnose the area, a qualitative approach is used, because theoretical information is
obtained that allows non-numerical data to be collected and analyzed to understand concepts,
opinions or experiences lived in said observations in the field; and a quantitative approach, by
carrying out a survey that allows obtaining numerical information as a result of the opinion of the
Renacimiento citizen, thus constituting a mixed investigation. The results obtained by the different
data collection techniques and instruments show that in Renacimiento there is already an incipient
tourist activity, especially offered by the so-called agrotourism farms; and its population has the
will to be a direct actor as a host in a receptive tourism. But for this, it is necessary to train
community leaders and raise awareness among the population in general regarding tourism and
service culture, pointing to the Renacimiento Municipality as the main entity responsible for these
efforts. That is why a strategic tourism plan is proposed, consisting of 10 basic programs, which,
under the administration of the Municipality, but in harmony with the private sector in the region,
the current tourism providers, and their people, manage to develop a duly planned tourist activity,
in a five years horizon, that allows to be a platform, and from there, to lay the foundations for the
sustainable tourist development of the Renacimiento District.
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