Imagen de Portada

Vídeos streaming: herramienta del marketing digital para optimizar la interacción con los clientes en tiempos de pandemia

Companies have oriented their marketing strategies towards meeting customer needs. But with the digital age, have there been many changes in how to handle the new digital marketing? Therefore, the general objective of this article is to Analyze Video Streaming as a digital marketing tool...

Descripción completa

Autores Principales: Ching, Yermaline, Espinosa-Fernández, Eric
Formato: Artículo
Idioma: Español
Publicado: Universidad Autónoma de Chiriquí 2023
Materias:
VÍDEO STREAMING
MARKETING DIGITAL
ESTRATEGIAS
REDES SOCIALES
id RepoUNACHI758
recordtype dspace
spelling RepoUNACHI7582024-05-08T18:43:33Z Vídeos streaming: herramienta del marketing digital para optimizar la interacción con los clientes en tiempos de pandemia Ching, Yermaline Espinosa-Fernández, Eric VÍDEO STREAMING MARKETING DIGITAL ESTRATEGIAS REDES SOCIALES Companies have oriented their marketing strategies towards meeting customer needs. But with the digital age, have there been many changes in how to handle the new digital marketing? Therefore, the general objective of this article is to Analyze Video Streaming as a digital marketing tool to optimize interaction with customers in times of pandemic. Arnstrong and Kotler (2017), reviewed as relevant, framed in complementarity, a hermeneutical method, analytical descriptive type and nonexperimental field design, where the population was made up of 2 informants and 12 respondents from the education sector. The results showed that they had not achieved a good development through the use of social networks, and less video streaming, showing a SWOT. The application of innovative strategies is finally considered, linking their products to social networks such as Instagram with the support of digital marketing. Las empresas han orientado sus estrategias de mercadotecnia hacia la satisfacción de las necesidades de los clientes. ¿Pero con la era digital se han presentado muchos cambios de cómo manejar el nuevo marketing digital?, por ello, el objetivo general de este artículo es Analizar el Video Streaming como herramienta del marketing digital para optimizar la interacción con los clientes en tiempos de pandemia. Armstrong y Kotler (2017), revisados como relevantes, enmarcada en lo cualitativo, un método hermenéutico, revisión documental bibliográfica. Los resultados demostraron no haber logrado aún buen desarrollo a través del uso de las redes sociales, y menos video streaming, evidenciando un DOFA. Se considera finalmente la aplicación de estrategias innovadoras, vinculando sus productos a las redes sociales como Instagram con apoyo del marketing digital. 2023-02-06T14:09:16Z 2023-02-06T14:09:16Z 2022-07-14 Article https://revistas.unachi.ac.pa/index.php/pluseconomia/article/view/574 https://revistas.unachi.ac.pa/index.php/pluseconomia/article/view/574 2644-4046 https://revistas.unachi.ac.pa/index.php/pluseconomia/article/view/574 es ;Vol. 10 Núm. 2 Universidad Autónoma de Chiriquí
institution Universidad Autónoma de Chiriquí
collection Repositorio JÄ DIMIKE
language Español
topic VÍDEO STREAMING
MARKETING DIGITAL
ESTRATEGIAS
REDES SOCIALES
spellingShingle VÍDEO STREAMING
MARKETING DIGITAL
ESTRATEGIAS
REDES SOCIALES
Ching, Yermaline
Espinosa-Fernández, Eric
Vídeos streaming: herramienta del marketing digital para optimizar la interacción con los clientes en tiempos de pandemia
description Companies have oriented their marketing strategies towards meeting customer needs. But with the digital age, have there been many changes in how to handle the new digital marketing? Therefore, the general objective of this article is to Analyze Video Streaming as a digital marketing tool to optimize interaction with customers in times of pandemic. Arnstrong and Kotler (2017), reviewed as relevant, framed in complementarity, a hermeneutical method, analytical descriptive type and nonexperimental field design, where the population was made up of 2 informants and 12 respondents from the education sector. The results showed that they had not achieved a good development through the use of social networks, and less video streaming, showing a SWOT. The application of innovative strategies is finally considered, linking their products to social networks such as Instagram with the support of digital marketing.
format Artículo
author Ching, Yermaline
Espinosa-Fernández, Eric
author_sort Ching, Yermaline
title Vídeos streaming: herramienta del marketing digital para optimizar la interacción con los clientes en tiempos de pandemia
title_short Vídeos streaming: herramienta del marketing digital para optimizar la interacción con los clientes en tiempos de pandemia
title_full Vídeos streaming: herramienta del marketing digital para optimizar la interacción con los clientes en tiempos de pandemia
title_fullStr Vídeos streaming: herramienta del marketing digital para optimizar la interacción con los clientes en tiempos de pandemia
title_full_unstemmed Vídeos streaming: herramienta del marketing digital para optimizar la interacción con los clientes en tiempos de pandemia
title_sort vídeos streaming: herramienta del marketing digital para optimizar la interacción con los clientes en tiempos de pandemia
publisher Universidad Autónoma de Chiriquí
publishDate 2023
_version_ 1798623476876050432
score 12.239212

Ejemplares similares