Exploration in the CRM / ERP systems as a strategy in the SME sector
This article exploration, in the CRM/ ERP context for SME’s seeks to have an understanding of a sector that is sustainable for a country, as it is SMEs. Besides to know through the years the constant changes that have fortuitously emerged, how it has been evolving and adapting to them, to be profita...
| Autores Principales: | Duke W., Vasco O., Navarro, Michael, Díaz, Gaspar, Pérez, Yina, Vargas-Lombardo, Miguel |
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| Formato: | Artículo |
| Idioma: | Español |
| Publicado: |
Universidad Tecnológica de Panamá
01/2
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| Acceso en línea: |
http://revistas.utp.ac.pa/index.php/ric/article/view/1251 http://ridda2.utp.ac.pa/handle/123456789/2190 |
| Sumario: |
This article exploration, in the CRM/ ERP context for SME’s seeks to have an understanding of a sector that is sustainable for a country, as it is SMEs. Besides to know through the years the constant changes that have
fortuitously emerged, how it has been evolving and adapting to them, to be profitable in the competitive environment of today. Nevertheless, in the case study facts they arise which offer more truthful understanding of how favorable opting for information systems processes and investment returns in the short and long term for SMEs. |
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