Risk perception and crisis communication during the Covid-19 pandemic: Analysis based on Twitter hashtags
This research evaluates response strategies to crisis communication, in terms of perceived risks, in organizations during the Covid-19 pandemic by studying the main discussion topics in social media. The data was collected from Twitter between March and April 2020. By using big data software, a tota...
| Autores Principales: | Carvache-Franco, Orly, Víquez-Paniagua, Ana Gabriela, Carvache-Franco, Mauricio, Pérez-Orozco, Allan, Carvache-Franco, Wilmer |
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| Formato: | Artículo |
| Idioma: | Inglés |
| Publicado: |
Escuela de Administración de Empresas. TEC
2022
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| Acceso en línea: |
https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/6372 https://hdl.handle.net/2238/14202 |