| Sumario: |
This work is focused on the academic offers problems of relevance with the Business Administration Bachelor with a systemic and renewed view for the trends in the Higher Education, according to UNESCO and the experiences of the labor market intervention, which is in charge on the specific curriculum design and its technical, social, institutional, and participatory procedures that a professional requires to be competent throughout life.
A great emphasis has been given to the curriculum design by competition as the central organization of a professional profile, considering all the marketing factors, the technology, the correct benefices of identification and the rules and principles that govern the higher education in Latin America, to maximize the impact relevance for the academic offers.
In order to facilitate the meaning of concepts and the applications, this diagnostic evaluative thesis included a methodological guide for the training of teachers of the Business Administration School, refocused on the curriculum redesigning by competition within the Tuning project and alternative models that the institution will determine. Because it was confirmed by an assessment in the curriculum development, the business environment and the graduates performance, the irrelevance and obsolescence in the content of the curriculum, the deficiencies in the management of technology, the Insufficient availability of teaching resources and audiovisual, the English proficiency, among other weaknesses that affect the quality of the graduates of this career and the productive area.
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