| Sumario: |
This research has as its general objective, to evaluate the “Competencies and language skills
that serve as learning strategies for effective writing and speaking to the freshmen students
of the Faculty of Business Administration and Accounting. UNACHI, 2018-2019”. It is
oriented under a mixed type approach, with descriptive and correlational scope; since it
measures the degree of relationship between variables. As for the quantitative paradigm it is
non-experimental transversal considering that the data will be collected at a single time, with
descriptive and correlational scope, cross-sectional and for the qualitative aspect, the action
research design was used, due to the fact that the researcher gets involved with the population
to know the circumstance and suggest alternatives for improvement. For its analysis, the
ATLAS Ti 8 software was used, which is a program to support the understanding and
interpretation of qualitative data.
With respect to the quantitative analysis and to check the reliability of the instrument, it was
calculated by Cronbach's Alpha coefficient, resulting in 0.982, which indicated highly
acceptable according to the scale.
The type of sample was simple random; this technique consists in that all the elements that
make up the universe have the same probability of being selected. After calculating the
sampling formula, which resulted in 50 students in the daytime and 50 students in the
evening.
The interviews were conducted with 10 experts with more than 20 years of experience in the
educational field. The collection instruments yielded significant results, since weaknesses in the topic of study
could be evidenced.
Finally, this research is presented as a product of the analysis, reflection and rigorous support
of existing theories supported by the findings, the proposal: Techniques for the development
and management of communicative competences and linguistic skills whose objective is to
design strategies that develop communicative competences and linguistic skills for correct
writing and orality.
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