Vista Equipo: To recommend or to regret the choice? Factors explaining student loyalty: evidence from the catalan university system

To recommend or to regret the choice? Factors explaining student loyalty: evidence from the catalan university system

This study analyses the determinants of students’ loyalty and seeks to characterise the profile of recent university graduates. The empirical application considers the region of Catalonia, in Spain. Data come from the Satisfaction Graduate Survey elaborated by the Catalan University Quality Assuranc...

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Autores Principales:	Berbegal-Mirabent, Jasmina, Llach, Josep, Marimon, Frederic, Mas-Machuca, Marta
Formato:	Artículo
Idioma:	Inglés
Publicado:	Escuela de Administración de Empresas. TEC 2020
Materias:	educación superior lealtad satisfacción acceso a la universidad higher education loyalty satisfaction graduates enrolment
Acceso en línea:	https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/5091 http://hdl.handle.net/2238/12807

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recordtype	dspace
spelling	RepoTEC128072021-06-08T22:04:12Z To recommend or to regret the choice? Factors explaining student loyalty: evidence from the catalan university system ¿Recomendar o lamentar la elección? Factores que explican la lealtad de los estudiantes: Evidencia del sistema universitario catalán Berbegal-Mirabent, Jasmina Llach, Josep Marimon, Frederic Mas-Machuca, Marta educación superior lealtad satisfacción acceso a la universidad higher education loyalty satisfaction graduates enrolment This study analyses the determinants of students’ loyalty and seeks to characterise the profile of recent university graduates. The empirical application considers the region of Catalonia, in Spain. Data come from the Satisfaction Graduate Survey elaborated by the Catalan University Quality Assurance Agency. A total of 2,557 questionnaires were collected. Results reveal that satisfaction is a key determinant of loyalty. Other factors that explain students’ loyalty are entrance marks and academic preferences (university and academic degree). Also, a further examination of the students’ profiles reveals that three different groups can be identified: loyal and satisfied students who did not enrolled in their most preferred academic option (first choice), unsatisfied students, and a group of loyal and satisfied students. Implications for policy and practice are discussed. Este estudio analiza los determinantes de la lealtad de los estudiantes y busca caracterizar el perfil de los recién graduados universitarios. La aplicación empírica considera la comunidad autónoma de Catalunya, en España. Los datos provienen de la Encuesta de Satisfacción de Graduados elaborada por la Agencia para la Calidad del Sistema Universitario de Catalunya. Se recogieron un total de 2.557 cuestionarios. Los resultados revelan que la satisfacción es un determinante clave de la lealtad. Otros factores que explican la lealtad de los estudiantes son las notas de ingreso y la preferencia académica (universidad donde cursar los estudios y título universitario). De un análisis más detallado de los perfiles de los estudiantes, se identifican tres grupos: estudiantes leales y satisfechos pero que no pudieron acceder a su primera opción de estudios, estudiantes insatisfechos, y un tercer grupo de estudiantes leales y satisfechos. El artículo concluye con la discusión de las implicaciones. 2020-04-03 2021-06-08T22:04:12Z 2021-06-08T22:04:12Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/5091 10.18845/te.v14i2.5091 http://hdl.handle.net/2238/12807 eng https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/5091/4810 application/pdf Escuela de Administración de Empresas. TEC Tec Empresarial; Vol. 14 No. 2 (2020); 2-17 TEC Empresarial; Vol. 14 Núm. 2 (2020); 2-17 1659-3359 1659-2395
institution	Tecnológico de Costa Rica
collection	Repositorio TEC
language	Inglés
topic	educación superior lealtad satisfacción acceso a la universidad higher education loyalty satisfaction graduates enrolment
spellingShingle	educación superior lealtad satisfacción acceso a la universidad higher education loyalty satisfaction graduates enrolment Berbegal-Mirabent, Jasmina Llach, Josep Marimon, Frederic Mas-Machuca, Marta To recommend or to regret the choice? Factors explaining student loyalty: evidence from the catalan university system
description	This study analyses the determinants of students’ loyalty and seeks to characterise the profile of recent university graduates. The empirical application considers the region of Catalonia, in Spain. Data come from the Satisfaction Graduate Survey elaborated by the Catalan University Quality Assurance Agency. A total of 2,557 questionnaires were collected. Results reveal that satisfaction is a key determinant of loyalty. Other factors that explain students’ loyalty are entrance marks and academic preferences (university and academic degree). Also, a further examination of the students’ profiles reveals that three different groups can be identified: loyal and satisfied students who did not enrolled in their most preferred academic option (first choice), unsatisfied students, and a group of loyal and satisfied students. Implications for policy and practice are discussed.
format	Artículo
author	Berbegal-Mirabent, Jasmina Llach, Josep Marimon, Frederic Mas-Machuca, Marta
author_sort	Berbegal-Mirabent, Jasmina
title	To recommend or to regret the choice? Factors explaining student loyalty: evidence from the catalan university system
title_short	To recommend or to regret the choice? Factors explaining student loyalty: evidence from the catalan university system
title_full	To recommend or to regret the choice? Factors explaining student loyalty: evidence from the catalan university system
title_fullStr	To recommend or to regret the choice? Factors explaining student loyalty: evidence from the catalan university system
title_full_unstemmed	To recommend or to regret the choice? Factors explaining student loyalty: evidence from the catalan university system
title_sort	to recommend or to regret the choice? factors explaining student loyalty: evidence from the catalan university system
publisher	Escuela de Administración de Empresas. TEC
publishDate	2020
url	https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/5091 http://hdl.handle.net/2238/12807
_version_	1796138756012507136
score	12.040689

To recommend or to regret the choice? Factors explaining student loyalty: evidence from the catalan university system

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