IMPROVISING THE COMPETITIVENESS OF MICROENTERPRISES IN THE BRUNCA REGION OF COSTA RICA

Through a diagnostic of competitive capabilities of small companies in the Brunca Region of Costa Rica, we discover limitations in the knowledge that business owners have. However, a combined process of training and monitoring can achieve to reverse the situation faced by these entrepreneurs and imp...

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Main Authors: Chaves Núñez, Manuel, Valenciano Salazar, Jorge Andrey, Vega Arce, Grethel, Ortiz Valverde, Gabriela
Format: Artículo
Language: Español
Published: Universidad de Costa Rica 2013
Subjects:
Online Access: http://revistas.ucr.ac.cr/index.php/sociales/article/view/11359
https://hdl.handle.net/10669/25476
Summary: Through a diagnostic of competitive capabilities of small companies in the Brunca Region of Costa Rica, we discover limitations in the knowledge that business owners have. However, a combined process of training and monitoring can achieve to reverse the situation faced by these entrepreneurs and improve aptitudes that allow them to compete in an economic system increasingly demanding.