Spanglish in Advertising

This paper will study some historical issues in the development of adver- tising and Spanglish, how they came to be related and how they are ar- ticulated. The significance of this research lies in the fact that although Spanglish is now a common occurrence in Latin American Spanish, es- pecially in...

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Autor Principal: Smith, Andrew
Formato: Artículo
Idioma: Inglés
Publicado: Escuela de Lenguas Modernas, Universidad de Costa Rica 2015
Materias:
Acceso en línea: http://revistas.ucr.ac.cr/index.php/rlm/article/view/22342
http://hdl.handle.net/10669/23802
Sumario: This paper will study some historical issues in the development of adver- tising and Spanglish, how they came to be related and how they are ar- ticulated. The significance of this research lies in the fact that although Spanglish is now a common occurrence in Latin American Spanish, es- pecially in advertising, the dynamics of these two fields has rarely been analyzed. Thus, this study can give us important insights into the ever- changing Spanish language, the role that English plays in these changes, and how advertising capitalizes on language for commercial profit.