El uso de la tipografía en el diseño editorial como medio de comunicación gráfica

The analysis in this article can be applied not only to newspapers, also includes the graphic design of books , magazines, and everything related to editorial design . The typography has been present at the service of humanity , faithful friend in the printing,lithographs and in the wonderful world...

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Autor Principal: Ramírez Chacón, Fernando
Formato: Artículo
Idioma: Español
Publicado: UCR 2015
Materias:
Acceso en línea: http://revistas.ucr.ac.cr/index.php/estudios/article/view/19864
http://hdl.handle.net/10669/19956
Sumario: The analysis in this article can be applied not only to newspapers, also includes the graphic design of books , magazines, and everything related to editorial design . The typography has been present at the service of humanity , faithful friend in the printing,lithographs and in the wonderful world of the visual arts. Is an essential resource in digital media and in everyday recurring print media. The designers have a great responsibility in their hands, to communicate, in an effective and readable texts that use in graphics posts, as, the Incorrect use of the typographic fonts (also known as the typography) and inadequate choice of typographic font has problems with legibility and visibility in the communication of the texts, the misuse of a font, causes problems of reading and communication between the printed and the reader. In a newspaper, a book or any reading media, you can not get away from this goal, because, if does not meet its target,that is, being read, it makes no sense, a text that not read clearly,will causeproblems in reading and communication.