Effects of an educational Campaign about beans on school children.

An “Educational Campaign to increase beanconsumption” was implemented in a Costa Rican urbancommunity. The target for the Campaign was a group ofmiddle-class mothers of school children. Because of theirclose contact with their mothers, third- and fourth-gradechildren between 9 and 11 years old were...

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Autor Principal: Rodríguez, Ligia
Formato: Artículo
Idioma: Español
Publicado: Universidad de Costa Rica 2013
Acceso en línea: http://revistas.ucr.ac.cr/index.php/agromeso/article/view/11891
http://hdl.handle.net/10669/17811
Sumario: An “Educational Campaign to increase beanconsumption” was implemented in a Costa Rican urbancommunity. The target for the Campaign was a group ofmiddle-class mothers of school children. Because of theirclose contact with their mothers, third- and fourth-gradechildren between 9 and 11 years old were defined as theinteractive group. A series of activities were carried out inorder to encourage these students to consume beans, and toenable them to play a reinforcing role regarding the messagesthat were sent to their mothers (the Campaign’s target group).This study is an assessment of the school children, aroundone year after the Campaign was launched in the community.Results revealed that 73% of the school children consumedmore beans after the Campaign. Most of them did so out oftheir own conviction, claiming reasons that may be directlyassociated with the Campaign. This shows a positive effecton their attitudes, which is important to modify alimentaryhabits. With regards to knowledge, 100% of the schoolchildren acknowledged that beans are healthful, and most ofthem associated this fact to nutritional reasons. In general,when results were compared with “success indicators” set inthe communication plan, positive effects of the Campaign onschool children were detected.